Gotnar
Test
Step Out in Style,
No Matter the Size
GOTNAR was born to cover the clothing essentials of those big men with issues getting clothing and footwear in extra sizes in Mexico.
Sergio Mercado – Client
Where Comfort Meets Fashion for Big Men.
Naming Process
Naming is vital for brands as it shapes their positioning, proposal, values, and brand architecture. The brand name’s mission is to balance behavior, insight, and demography strategies.
In my 10 years of brand creation experience, I’ve learned that there’s no magic recipe or single quality for a good name. What matters is the holistic vision and understanding that the evaluation process provides for the best chance of success.
To ensure a comprehensive evaluation, I prefer visually representing the criteria. This approach allows for perceptual comparison while considering rational requirements.
Six topics are graded from 0 to 5 to achieve a balanced outcome among the criteria.
Naming propsals
Myör
Category
Fashion
concept
Big Size
Meaning
Myör | Mjör
/The decomposition of the world
“Major” alludes to something big.
AVAILABILITY
myor.mx / mjor.mx
Myör ®
Mjör ®
riXLa
Category
Fashion
concept
Big Size
Meaning
Myör | riXLa
/Neologism
goRILA y XL (extra large).
AVAILABILITY
rixla.com / rixla.mx
riXLa ®
Gotnar
Category
Fashion
concept
Big Size
Meaning
Gotnar | Jotnar + Gorila
/Neologism
The Jǫtnar of Norse myth is often described as exceedingly beautiful, not necessarily as large giants.
The reference to large people is intriguing since it does not suggest huge giants, but individuals that appear larger than most men..
AVAILABILITY
rixla.com / rixla.mx
riXLa ®
Bongx
Category
Fashion
concept
Big Size
Meaning
Myör | riXLa
/Neologism
“Donkey Kong” is one of the most recognizable gorillas in pop culture, along with a pair of bongos accompanying the character in games.
Using the bongos, as the main element, with the characteristic “XL” of a large size, Bongx emerges a name that does not define gender for the brand and allows expanding the product catalog for men and women.
AVAILABILITY
rixla.com / rixla.mx
riXLa ®
Gotnar
After a small study conducted with people from the target demographic, Gotnar was selected to represent the brand.
Mood board
Brand Voice
POWERFUL – INFLUENTIAL – MEMORABLE
Logo construction
Typeface
Experimental Display Typeface – by Black Font Lab*
Bleep Bloop is an interesting display typeface to use. The idea is to stretch and oversize the stroke to emphasis the font style.
-Black Font Lab
Logo construction
Brand aplication
This project is a
Work in progress.
Updates soon. Stay tuned!
Thanks for watching
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