Everybody loves
a big & nice Guy.
GOTNAR was born to cover the clothing essentials of those big men with issues getting clothing and footwear in extra sizes in Mexico.
Sergio Mercado – Client
Being big & large will not be a problem anymore.
Naming Process
Naming is one of the fundamental assets for brands since it works by itself the positioning, proposal, values, and brand architecture. The mission of the brand name is to contextualize the balance between the factors of these three strategies:
A.Behaviour
B.Insight
C.Demography
Throughout my 10 years creating brands, I know that there is no magic recipe that guarantees results, nor is there a single quality for a good name. What matters is the entire vision and understanding that the evaluation process gives us the best chance of having a good result.
I believe it is better to graphically symbolize the criteria that will be considered to have an excellent visual comparison and ensure that the evaluation is mainly perceptual. Still, the comparison of the requirements is rational.
6 topics are considered graded from 0 to 5 to find a balance between the above mentioned criteria.
Naming proposals
Myör
Category
Fashion
concept
Big Size
Meaning
Myör | Mjör
/The decomposition of the world
“Major” alludes to something big.
AVAILABILITY
myor.mx / mjor.mx
Myör ®
Mjör ®
riXLa
Category
Fashion
concept
Big Size
Meaning
Myör | riXLa
/Neologism
goRILA y XL (extra large).
AVAILABILITY
rixla.com / rixla.mx
riXLa ®
Gotnar
Category
Fashion
concept
Big Size
Meaning
Gotnar | Jotnar + Gorila
/Neologism
The Jǫtnar of Norse myth is often described as exceedingly beautiful, not necessarily as large giants.
The reference to large people is intriguing since it does not suggest huge giants, but individuals that appear larger than most men..
AVAILABILITY
rixla.com / rixla.mx
riXLa ®
Bongx
Category
Fashion
concept
Big Size
Meaning
Myör | riXLa
/Neologism
“Donkey Kong” is one of the most recognizable gorillas in pop culture, along with a pair of bongos accompanying the character in games.
Using the bongos, as the main element, with the characteristic “XL” of a large size, Bongx emerges a name that does not define gender for the brand and allows expanding the product catalog for men and women.
AVAILABILITY
rixla.com / rixla.mx
riXLa ®
Gotnar
After a small study conducted with people from the target demographic, Gotnar was selected to represent the brand.
Mood board
Brand Voice
POWERFUL – INFLUENTIAL – MEMORABLE
The applications were based on fashion streetwear trends.
Two neutral colors were chosen to adapt to style and fashion more quickly and saturated to a more youthful appearance.
Brand Personality
Logo construction
Typeface
Experimental Display Typeface – by Black Font Lab*
Bleep Bloop is an interesting display typeface to use. The idea is to stretch and oversize the stroke to emphasis the font style.
-Black Font Lab
Logo construction
Brand aplication
Next projects
Zerio
The Concreto Company
